Brief
Introduce Taco Bell to Portugal — a market where awareness was nearly zero — and make it relevant to Gen Y & Z in a space already dominated by KFC, Pizza Hut, and McDonald’s.
Big Question
How do you take an unknown American fast-food icon and make it instantly fun, relevant, and irresistible in Portugal?
And more: how do you build a strong community in record time, in a market already owned by global giants?
Solution
We built a 360º creative platform rooted in humor, cultural trends, and a bold, playful tone tailored to Portugal.
Consistency was key: daily conversations on social media, combining organic content, paid campaigns, and activations. From product launches to restaurant openings and seasonal moments, every move made Taco Bell feel like a natural part of Portuguese culture — while keeping its global irreverence.
Impact
→ Grew from 1 to 5 restaurants in the first year.
→ Surpassed long-established competitors with 50+ stores (KFC, Pizza Hut) in brand relevance.
→ Built a loyal Gen Z community in record time.
→ Taco Bell became a cultural touchpoint in Portugal, driving buzz both online and offline.
pieces of content
In just 2 years, we created more than 3000 pieces of content — from daily interactions to nationwide campaigns — building a strong community and making Taco Bell part of Portuguese culture.
average daily interactions
With only 5 restaurants, Taco Bell Portugal outperformed established players like KFC and Pizza Hut.
We reached more than 20k followers on Instagram and 16k on Facebook in just the first year (mostly with organic content)
Smart creativity
Entering a new market with limited resources required bold ideas, cultural insight, and sharp execution.
By prioritizing creativity over spend, we built strong awareness and an engaged community — without compromising quality.
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